At the end of January 2017, we attended the SIA Snow Show at the Colorado Convention Center in Denver. Plus, we also got some new ski testing time in at the On-Snow Demo/Ski-Ride Fest at Copper Mountain Resort. These events let us really geek out over ski gear—in a good way. Here are a few […]
SIA
SIA SnowShow Brings Best to Vail Ski Rentals
Every January the VBSR Vail ski staff and nationwide ski retail shops flock to the SIA Snow Show in Denver at the Colorado Conference Center. The SIA is a 5-day conference, including industry & intelligence seminars, and gargantuan expo hall featuring hard and soft good manufacturers presenting their new lines for 2016-2017. The expo is […]
2014 – 2015 Ski Industry Trends
The VBSR team recently attended the Snow Sports Industry America Snow Show (SIA) and Ski Demo Day at Copper Mountain. As luck would have it, the Rockies were in the midst of an epic snowstorm. Many attendees were stuck on the wrong side of the pass or in Atlanta during an ice storm, making the mountain […]
